Well hello there. Sorry for the lull, I was distracted by shiny objects. Anyway, let’s jump back into it, shall we?
There are certain phrases I see on design sites that chip away at their legitimacy. This is because the words/phrases are old and outdated. Let’s count down to the worst offender.
5. Multimedia. I don’t necessary agree 100% with the assessment that this is old-fashioned, but I have heard it overused. Back when the internet was kinda new for consumers and PCs were first able to play video, they said those computers were “Multimedia capable” or similar. One friend of mine suggested we use the term “multi-format” if we’re giving a short description of our skills, if they encompass many genres (such as Flash, print, CSS, etc.). HOWEVER. If you are applying for a job and they ask for “Multimedia Designers” then by all means, reference “Multimedia” so you catch their eye. I have seen “digital media” used in its place, but that also seems a bit…redundant if you’re looking at it on a website.
4. Rich Media. I’ve harped on this before, but nobody younger than age 26 uses this term, so you shouldn’t either. It’s an old-fashioned buzzword without much meaning anymore. It was replaced by “multimedia” which in turn needs replacing.
3. If you ____, they will come. This is referencing the “If you build it, they will come” quote from the movie Field of Dreams. The quote itself usually replaces “build it” with something supposedly clever, but you really just end up dating yourself. I realize some designers may want to appeal to an older clientele, and that’s appropriate – HOWEVER, this phrase is so overused as to become dull and meaningless. It’s about as remarkably innovative a phrase as saying that you “think outside the box.”
2. Weblog. No. Just…no. It’s just “blog” now. Trust me.
1. “E” anything, especially “E-news.” Electronic news? Really? This is a VERY “old graphic designer” way of saying news. Drop the “e” already, we know it’s electronic because we are on the internet when we are looking at it. “E-Newsletter” is just as bad. I’ve been on the internet for 15 years now (whoa, street cred) and never once did I get confused and think “Gee, this newsletter…is it print or electronic?” You don’t say that Yahoo presents E-news, so don’t say it on your own site.